TikTok’s big UnitedMasters deal is the way forward for creators looking to secure their bag – TechCrunch (techcrunch.com)

TikTok is right in the jaws of a thorny situation with the U.S. Government regarding its ownership, but it’s sending a clear message today that it is not sitting on its heels with big deals. Yesterday, it announced a deal with UnitedMasters to allow artists on TikTok to distribute their songs directly to streaming services and other partners directly.

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