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TikTok says it will pay creators a total of $2 billion in the next 3 years

After reports of Instagram poaching TikTok creators emerged, TikTok says it’s ramping up its Creator Fund to over a billion dollars in the United States in the next three years, up from the $200 million it originally announced. The China-based startup adds that the fund will grow to nearly $2 billion in total to pay creators across the world.

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