‘The Not Too Late Show With Elmo’ on HBO Max: TV Review most cynical read of “The Not Too Late Show With Elmo,” one of the few original series launching HBO Max, is that it’s a canny way to capitalize on new streaming service’s deep IP pockets for one of their biggest target demos while roping buzzy stars into the kind of silliness that they might otherwise do on, say, “The Tonight Show Starring Jimmy Fallon.” And all of that is true! But the new series is also, as it turns out in the first three episodes, an extremely delightful way to thread that needle. Plus, with quarantine remaining a nationwide concern, “The Not Too Late Show’s” attempt to fill the early evening gap for kids entertainment by emphasizing the importance of nighttime routines for children (plus their exhausted parents) should make it even more relevant than it might have been otherwise.